
LADAN Restaurant
01. The Brief
LLadan is a sandwich boutique in Jeddah, Saudi Arabia. They came to us with an interesting idea. They wanted to offer their customers a new experience in Jeddah, where they prepare the sandwiches & meals in front of the customer in an open kitchen, just like the Japanese restaurants.
The idea here was to showcase the quality of the food & the chefs and enrich ther customers’ experience in the restaurant.
02. The Result
We created an ultra-modern identity inspired by the Japanese identity twisted into a sandwich boutique concept. We created a slim and chic typography in both English and Arabic and an icon featuring the ‘L” inside a side section of a sandwich.
We also created a dynamic icon library to use in the brand’s entire identity. Even the aprons had the Japanese design style infused by the dynamic icons of the brand.
We are so proud of what is done for Ladan, and we are extrremly happy to see them shining now in Jeddah.– Ahmed Sayed – Art Director | The Brand Box