
Fino | Drive-Thru
01. The Brief
FFino is a Drive-Thru sandwich boutique to be launched in Egypt soon. They want to serve their customers a perfect, fresh sandwich on the way to work in the morning, or while hanging out with friends at night!
Simply; offering sandwiches made of freshly baked bread, coffee, teas & fresh juices.
02. Our Approach
We wanted to state that the brand name is not about the word “Fino” or its meaning. It is more about the feelings and memories you imagine when you read or hear the word!
It is about your childhood memories of running to grab a loaf of Fino, hot, out of the oven and eating it as fast as you can.
It is fresh, hot, and smells like heaven.
The final identity focuses on the young & Egyptian culturally inspired pattern infused by vivid colors to resemble happiness in every touchpoint.
Feeling happy while working on a project is rare; but what is happier than our childhood nostalgia!– AHMED SAYED | THE BRAND BOX