MARKETING
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Yes, it is our lovable world. Branding/Brand Identity Creation projects are something we are always happy doing. The joy of an approved brand identity for us is like the joy of having a new baby!
Maybe this is why we are addicted to working with new businesses on any kind of project. The joy of the beginning, the way you can shape the business/brand, or the opportunity to leave remarkable footsteps in people’s lives.
We have many reasons to love branding projects more than an article will tell. You need to experience it with us.
Let’s leave the love/addiction part and start talking technical or creative a bit.
Let’s start with technical and ask you the 1st question!
What is a brand for you?!
Is it the logo?
Is it the entire visual identity?
Is it the product?
The answer is: No, no & no.

Your brand is what people think and feel about your brand. It is a gut feeling; it is a place in their mind!
Let me try to clear things up a little more.
It is not what you say or believe; it is what they say it is.
The perception of your brand in your audiences’ minds is created by repeated experience. The more they interact with you, the more they form a clearer image of your brand.
Hence, you need to think deeply about how do you want them to perceive your brand at each touchpoint!
- How do you want them to feel when they visit your physical store?
- How do you want them to feel when they products?
- How do you want them to speak about your brand?
- How do you want them to speak to you online?
These may be the most important question you need to ask yourself before choosing your brand name. You need serious effort in giving a brief to an agency before working on your branding.
You need to know that,
Brands are not built overnight. Success is measured in decades, not years..– Reis & Reis – The 22 Immutable Laws of Branding.
As a branding & marketing agency, we enjoy working on this part of the project. The part before coming up with your brand name.
We believe in significant brands; brands that add value to their customers’ lives. We call it lovable brands.
Next up, is the creative side of the branding project. A different type of joy & passion.
Coming up with a remarkable name or a beautiful logo is something we crave. Each of our team members dedicates his/her time and mind towards creating a unique concept. And we celebrate once the project is approved and published to the world.